Learn to Influence User Behavior through Digital Psychology and Persuasion
Certification training program for product, growth and optimization people. 100% online, self-paced.
Increase online sales by using behavioral psychology, persuasion and neuromarketing
Stay ahead of the curve with expert-curated lessons backed by research
Learn from the best: taught by hand-picked industry practitioners and academic scholars
Boost the persuasiveness of your copy and design
Learn to understand your customer’s mindset and needs
Build habits, increase loyalty, and elicit emotional responses
Direct attention and catalyze action with cues and triggers
Integrate psychological tactics with your conversion optimization efforts
Use proven psychological frameworks to improve your website, understand behavior, and influence purchase patterns.
In this extensive certification program by CXL Institute, you will learn the methodologies and processes required to better understand your users and be able to influence their actions.
Understand how your user’s brain work
You will learn to direct attention with visual cues, understand the cognitive biases that guide our decision-making behavior, and increase non-conscious motivation to encourage desired behavior. You will learn persuasive processes that can be replicated across any web property.
Having latest human behavior research distilled into actionable takeaways and guidance relevant to today is a game changer when you’re struggling to get users to take action.
This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to optimize your website and marketing strategy for persuasiveness and appeal.
Watch video lessons, read research studies, view conference lectures, and complete exercises to unlock the certification test. Pass the test and become a CXL Certified Digital Psychology Specialist.
3 Cumulative Tracks, Total of 43h of Videos & Study Material, Designed to Make You More Persuasive
Track 1: Psychology Foundations
Key behavioral principles and how they shape online behavior.
People and Psychology
Learning and Memory
Track 2: Neuromarketing and Persuasion Models
This track explores how to appeal to your user’s nonconscious mind via biases, cues and triggers, and other persuasive techniques.
Intro to Neuromarketing
Building Habits and Loyalty
Influence and Interactive Design
Psychology and neuroscience for CRO
Track 3: Applied Behavioral Psychology
Learn how to implement the theories and methods you’ve learned in tracks one and two.
Psychology of Websites
Psychology of Products
Psychology of Communication
Psychology of Pricing
Principles of Persuasive Design
Developing & Testing an Emotional Content Strategy
Heuristic Analysis Frameworks for Conversion Optimization Audits