What You Get:
A comprehensive course that will teach you the strategies and tactics to optimise your eCommerce website for search engines (SEO), and for conversion (CRO).
Choosing an eCommerce CMS
Choosing and configuring site search for SEO
Configuring and optimising product categories
Product filters for SEO
Inventory management
Analytics and measurability
Marketing and ‘wowing’ your customers
… and much more!
Course Curriculum
Choosing an eCommerce CMS: which one is right for you?
Choosing and optimising internal site search for SEO
How to properly configure and optimise product categories
How to properly set up product filters for SEO
Menus and navigation
Inventory management
Product pages (PDP)
Product recommendations and UGC
Internal linking structures and merchandising
Analytics and measurability
Marketing and ‘wowing’ your customers
