What You Get:
7 modules of bite-sized training videos so you have a simple process and exercises to add personality to copy, nail brand voice and write copy that feels more human (& like your client)
Over-the-shoulder walkthrough videos to see how I do it
My coveted interview and survey questions to ask your clients the right questions to find their voice
Real-life brand voice guide so you know exactly what they look like
A plug-and-play voice template so you can spend more time on voice and less on formatting
Step-by-step workbooks packed with exercises, prompts and tools
BONUS: Unlock your story vault…
A bonus training and workbook designed to pull out your best stories so you can use them strategically to reel in customers.
You’ll use The Grandparent Test to ask the right questions (and I’ve given you some of my favourite ones too!).
✔ Choose your language purposefully and intentionally, so you can scrap your thesaurus (and defend EVERY single word)
✔ Snag my framework to write your client’s brand voice guide so you can look like a organised rockstar and like you’ve got your copy shit together (oh, and save you a shit ton of time)
✔ Uncover how to find the right messaging for each project in a system that can be repeated over and over
✔ Differentiate your clients from their competitors AND turn their brands into unforgettable, client-attracting machines
✔ Intentionally choose language that resonates with both your client AND their audience because brand voice is more than just whether your client says ‘cos or cause
✔ Grab my cheat sheet to measuring voice with scientific precision (not guesswork) so you’ll never have to wing it again